Creemore Valley Classics VIP Stories #48
William Durant made his fortune in the horse drawn buggie, coaches and carriages. His quality and workmanship was known world. Upon seeing the first horseless carriage he knew this was the future of transportation.
Durant saved Buick from bankruptcy in 1904 and became the president of the horseless carriage company. Durant was the founder and first president and CEO of General Motors. He twice tried to buyout Henry Ford.
Durant left GM and bought out Chevrolet. It was Durant not Chevrolet who came up with the Chevy insignia that we know today. Durant went back to GM as president until 1920.
Durant formed his own automobile company in 1921 and went bankrupt in 1932. He managed a bowling alley for a few years afterward and died in 1945 penniless.
The 1930 Durant shown in the picture was built in Leaside Toronto and was only made for six months for the Models 614 & 617 before being discontinued due to poor sales. The Model 614 was your high end chauffeur driven automobile made to compete with the Cadillac and Packard.
A true rag’s to riches to rag’s story.